About this course

Nearly half of marketers have yet to map their customer journey, resulting in unfocused, ineffective, and inefficient marketing.

In this course, you’ll learn how to define your goals, research your audience, develop target personas, map your customer journey, and diagram your customer lifecycles—the bedrock for all of your future marketing efforts.

Once you’ve completed these critical first steps, you’ll be equipped to design a first class marketing program.

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