About this course

Now that you’ve got a solid foundation in place, it’s time to start generating leads. Sixty-one percent of B2B marketers cite lead generation as their top challenge, which is why we’ve focused on only the most cutting-edge tactics.

In this course, you’ll learn to attract new leads with blogging and in-person events, lure anonymous visitors back to your website with retargeting, motivate leads to take action with gated content, and capture leads via high-converting landing pages and Headsup messages.

By the end of this course, you’ll be able to execute the lead generation strategies and tactics that are proven to pay off.

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