Nurture leads into paying customers
What is it?
Imagine there are 1,000 people sitting in your marketing database who haven’t spent a dime on your products or services yet, but have given you access to their inbox. How do you nudge these leads towards becoming sales ready? By using the “Nurture leads into paying customers” guide.
This guide features a mix of educational emails and call to actions to nurture leads to a sales based on timing and behavior.
How does it help?
Not every lead is ready to buy when they first connect with your business. In a number of cases, trust and rapport still needs to built before a purchase ever happens. Nurture emails help you stay top of mind with people as they make the journey from stranger to customer.
The coolest part? Once you set up nurturing, you can use it over and over again with new leads.
|Early||10% – 15%||0.5% – 1%||0.5% – 1%|
|Mid||30% – 40%||5% – 10%||0.2% – 0.5%|
|Late||40% – 50%||20% – 30%||0.1% – 0.5%|
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