Send a customer feedback survey
What is it?
Do you know what your customers think of you? Or if they’d recommend you to their friends? The Net Promoter Score (NPS) survey is a quick and easy way to measure customer loyalty and their willingness to refer others to your business. It is based on asking current, active customers a single, direct question: “How likely is it that you would recommend our company/product/service to a friend or colleague?” with answers rated on a scale of 0 to 10.
This guide contains an NPS survey email template and re-sends the survey to those who did not open the original email after 48 hours.
How does it help?
An NPS survey is a proven technique to gather top-priority feedback from your customers and sets a baseline score for long-term improvement. The score is not only an internal performance benchmark of customer satisfaction, but because thousands of companies use the NPS as a key performance indicator, it also establishes a standard for external benchmark comparisons against your competitors.
The 48 hour re-send increases email open rates every single time and is one of the easiest wins you’ll stumble across.
|Survey completion rate||% that comment||Typical response time|
|10% – 20%||50% – 70%||Within minutes|
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