Lesson 1: Get Ready for Takeoff
Congratulations, you’re about to become a high-performing customer journey marketer!
Welcome to Flight School: Your go-to resource for customer journey marketing.
It’s Flight School you can count on whenever you need to quickly and easily source answers to questions like “What’s the best way to do [X] in Autopilot?” or “What metrics should I be tracking?”
You’ll learn best practices used by successful Autopilot customers and discover the playbooks we’ve rigorously tested to acquire, nurture, and grow internally (the same ones we’ve recommended to marketers who’ve improved their conversion rates by 6x in less than two months). So buckle up as we prepare to take flight—no automation secret and no journey marketer left behind.
“What can I expect in Flight School?”
Expect to see high-level frameworks, step-by-step tutorials, and high-res journey templates, as well as a heap of tactical wins. Plus, every lesson is peppered with real-life email, message, and copy examples.
Whether you’re a new user looking to familiarize yourself with Autopilot, or an experienced journey marketer looking to master your craft, there’s something for you to learn. We’ve designed each lesson to empower you to take action right away.
Choose from these courses:
Course 1: Why Customer Journey Marketing?
An astonishing 88% of high performers say customer journey marketing is driving better acquisition, satisfaction, and retention. You’ll learn why this approach is so effective as well as how to leverage it to grow your business.
Course 2: Set the Foundation: Autopilot
We’re invested in your success, which is why this course covers everything you need to know about Autopilot. You’ll learn essentials like how to integrate best-of-breed apps, identify key audiences, and navigate Autopilot’s drag-and-drop canvas. By the end of this course, you’ll be 100% setup and ready to run your marketing on autopilot.
Course 3: Set the Foundation: Marketing
Ready to design a first class marketing program? You’ll learn how to research your audience, develop target personas, and kickstart your lead nurturing efforts—the bedrock for all of your future marketing efforts.
Course 4: Acquire New Leads
It’s time to start generating leads. Sixty-one percent of B2B marketers cite lead generation as their top challenge, which is why we’ve focused on only the most cutting-edge tactics. You’ll learn to attract new leads with blogging and in-person events, lure anonymous visitors back to your website with retargeting, motivate leads to take action with gated content, and capture leads via high-converting landing pages and Headsup messages.
Course 5: Nurture Leads
Seventy-five percent of your hard-earned leads aren’t ready to buy right away, but become ready within 12 months. We’ll teach you how to follow up with new leads, qualify and assign leads to sales, get started with lead nurturing, and develop a lifecycle lead nurturing program. By the end, you’ll be able to predictably grow your bottom line with automated lead nurturing.
Course 6: Welcome New Customers
Around half of users log in once—and never come back. So success depends on your ability to effectively welcome, onboard, and activate new customers. In this course, you’ll learn how to transform new users into active, engaged customers faster than ever.
Course 7: Grow Customers for Life
A 2% increase in customer retention is equal to a 10% decrease in acquisition costs, which is one reason why keeping your customers happy should be your top priority. In this course, you’ll learn how to turn 1-time buyers into loyal customers, automate customer reviews, and follow up after events and webinars—all to boost your bottom line by reducing churn and maximizing retention.
Course 8: Master Journey Marketing
Sometimes the last 10% is the hardest to pull off. This course helps advanced users get there faster. You’ll learn how to personalize your customer experience, create compelling calls to action, and execute essentials like stopping old journeys and starting new ones. By the end of this course, you’ll be a customer journey marketing master capable of bumping your marketing up to first class.
“Where should I start in Flight School?”
You can read Flight School from start to finish or jump to a specific course or lesson based on your current area of focus.
Our suggestion? Enroll now. We’ll send lessons straight to your inbox so you can get your customer journey marketing fix on the fly.
Now, buckle up, because you’re ready for takeoff!
Lesson 2: The Customer Journey Marketing Framework
What’s the secret sauce for building a scalable growth engine? The 3-stage customer journey marketing framework: Acquire, Nurture, Grow. We all want to grow faster—more leads, more signups, more revenue. ...Go to next lesson