What's in the report?
In this report, you'll discover findings from Autopilot's second annual State of Customer Journey Marketing survey of 505 marketers.
- Where high performing marketers are investing, winning, and failing
- How mapping the customer journey drives better acquisition, satisfaction, and retention
- What trends, challenges, and predictions to expect in 2017
71 percent of high performers have defined an initiative to map the customer journey. This means marketers are becoming more sophisticated in their sales funnel strategy, as opposed to simply focusing on acquisition, and it’s working.
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