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71 percent of high performers have defined an initiative to map the customer journey. This means marketers are becoming more sophisticated in their sales funnel strategy, as opposed to simply focusing on acquisition, and it’s working.

About the Author

Guy Marion is CMO & Growth at Autopilot. Prior to Autopilot, Guy Worked as Head of Online Sales at Zendesk,VP & General Manager of CollabNet, and CEO of Сodesion. Guy received his B.S. at Stanford University and Ph.D at the University of Queensland.

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