Exclusive from VentureBeat Insight
Email personalization has tremendous ROI. People who receive personalized content are more engaged, with more email opens, higher click through rates and a 6x increase in sales transactions.
- Key challenges, benchmarks, and strategies for best practice email personalization
- What successful companies are doing with email personalization
- How to increase the maturity of your personalization efforts incrementally, beyond one-off tactics
- Survey data from 506 marketers using personalization across multiple channels
"Email personalization can get complex, involving a wide scope of data, content, and technology. But lack of information can be the greatest challenge of all — many marketers simply aren’t aware of the scope of possibilities."
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