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"Email personalization can get complex, involving a wide scope of data, content, and technology. But lack of information can be the greatest challenge of all — many marketers simply aren’t aware of the scope of possibilities."

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Research at VentureBeat is future-focused and predictive. It’s actionable. It’s something that you can rely on when making business decisions. That’s no simple matter. It requires more than pontification, more than a few desultory vendor interviews, and more than a few phone calls. It requires rigor, deep analysis, patient data collection, and tested insights. That’s how VentureBeat does research, and that’s their commitment to you!

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