Exclusive from VentureBeat Insight
This report unveils fresh data and case studies that show how personalization drives dramatic results and helps marketers build better relationships with their customers.
- Why personalization matters
- The process of personalization: identity, content and delivery
- Channels and recommendations for personalization
- How to get started with personalization
"Our survey of 506 marketers finds that between 70% and 94% have seen an increase in the effectiveness of various key metrics by employing personalization."
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