What's in the report?
This report evaluates the level of awareness, satisfaction, and adoption of marketing automation software, and compares the performance of the users and non-users of this marketing technology.
- Where marketers are investing in 2015
- How marketers are staying touch with their contacts
- What successful marketers are doing right
- Why marketers are dissatisfied with their current tools
- What marketers want in marketing automation
"More than 60 percent of marketers use mass email blasts to stay in touch with customers, however only 13 percent are using marketing automation software. So what are they missing out on?"
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