A Ride Inside Lyft’s Customer Journey
Duration: 60 minutes
Learn how Lyft uses customer journey marketing to nurture enterprise sales leads and drive growth as the leader in innovation in a competitive ridesharing economy.
In this webinar you’ll get an exclusive look at how Lyft automates marketing for their new business travel program, including:
- Which landing pages and top-of-funnel content Lyft created to convert high-volumes of inbound sales leads
- A deep dive into the journeys Lyft uses to appropriately qualify, route and nurture opportunities into customers
- How Lyft tracks the success of their journeys to revenue with Salesforce dashboards
Join the Flight School community to get up to speed on the latest marketing tips, tricks and strategies.