About this course

Seventy-five percent of your hard-earned leads aren’t ready to buy right away—but become ready within 12 months

In this course, you’ll learn how to accelerate that journey. We’ll teach you how to follow up with new leads, qualify leads (with and without scoring) and assign them to sales, get started with lead nurturing, develop a lifecycle lead nurturing program, rescue shopping cart abandoners, and reactivate inactive accounts

By the end of this course, you’ll be able to predictably grow your bottom line with automated lead nurturing.

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